PWANI

Driving FMCG Agility with AI-Powered Demand Forecasting

Pwani is a leading FMCG company with a vast product portfolio and an expansive distribution network. Success in such a dynamic category depends on precision forecasting, optimized inventory, and responsive distribution.
Pwani turned to DViO Digital to revolutionize its demand forecasting and inventory management. Known for embedding AI into business transformation, DViO deployed automation-first strategies to replace outdated manual systems with an intelligent, data-driven forecasting engine.

Pwani’s reliance on historical sales data left them blind to real-time market signals. Manual workflows for data integration and reporting slowed decisions and created inefficiencies. Their models were basic, unable to capture seasonality, promotional spikes, or regional demand variations.The consequences: stockouts, overstocking, misaligned marketing campaigns, and missed sales opportunities.

DViO Digital designed an AI-first demand forecasting system that automated decision-making across the value chain.
AI Data Integration : Unified internal sales with external factors such as market trends and socioeconomic indicators.
Machine Learning Forecasts : Built predictive models that recognized complex data patterns and provided highly accurate demand projections.
Automated Distribution Planning : Forecasted regional demand and optimized truck assortments in real time for maximum efficiency.
Predictive Marketing Analytics : Measured campaign and promotion impact on demand instantly, aligning marketing with sales outcomes.
AI-Driven Replenishment : Automated stock replenishment across distribution centers to maintain optimal inventory levels.
Dynamic Pricing Automation : Adjusted prices in real time based on demand shifts and competitor strategies.
Collaborative AI Planning : Enabled smarter coordination with retailers by sharing insights and forecasts dynamically.

Pwani partnered with DViO Digital to revolutionize its demand forecasting and distribution with AI-powered automation. By unifying sales and market data, deploying machine learning for predictive accuracy, and automating everything from replenishment to pricing and marketing alignment, DViO eliminated inefficiencies and enabled real-time responsiveness. The impact was transformative, reduced excess inventory, shorter lead times, improved profit margins, and a future-ready, AI-driven operating model that positioned Pwani as an agile leader in FMCG.

6–8%

reduction in excess inventory

Up to 20%

shorter lead times

15–23%

improvement in profit margins

Higher

order fill rates and optimized distributor efficiency