World League Of Fighters

Launching Combat Sports with AI-Powered Creative Speed

When the fastest growing combat sports promotion, the Bare Knuckle Fighting Championship stepped into the ring in Dubai, it was history in the making. Partnering with the World League of Fighters, we brought the grit of combat sports to a stage known for its grandeur. From branding to digital buzz, we shaped an experience that announced BKFC’s arrival in the Middle East with authority.

In February 2025, Dubai hosted the explosive debut of Bare Knuckle Fighting Championship (BKFC), presented by the World League of Fighters (WLF) and co- owned by global icon Conor McGregor. While BKFC held considerable global clout, the brand was relatively unknown in the UAE. With only 45 days to build from concept to spectacle, DViO Digital faced a high-stakes mandate:
Establish BKFC’s identity quickly and memorably in the UAE market.
Deliver powerful on-ground branding visible across aspirational venues such as the Burj Al Arab and Dubai Tennis Stadium.
Execute a digital campaign that would generate viral traction—globally, despite the tight timeline.

DViO Digital leaned into AI at every stage of creative development, creating a disruptive template for rapid sports-entertainment launches.
Creative & Event Branding : AI-assisted mock-ups and virtual simulations enabled visualization of signage, backdrops, and merchandise, strengthening brand consistency and saving time, effort, and budget during rollout across key touchpoints.
Social Media Strategy & Execution (45-Day Blitz) : AI-powered video editing tools fast-tracked the creation of teasers, countdowns, and reels. AI-generated visual assets from stylized fighter posters to dynamic motion graphics ensured standout creativity with consistency. AI-enhanced copywriting produced attention-grabbing captions, optimized per channel and trending format. Live content amplification enabled by AI tools assembled and shared highlight edits within minutes of in-ring action, fueling real-time buzz.
Engagement & Influence : Content caught Conor McGregor’s attention, gaining organic exposure via his official social channels. Influencers and celebrities engaged voluntarily, amplifying reach beyond paid media.

Through AI-driven creative execution, real-time storytelling, and high-impact branding, DViO Digital successfully introduced a global fight property to a new market with lasting resonance
Our strategy ensured that BKFC captured both local audiences and international combat sports fans, turning digital buzz into on-ground footfall. The seamless integration of AI tools not only accelerated delivery timelines but also elevated the quality of content, ensuring every touchpoint, from venue branding to live highlight reels which delivered maximum impact.
This launch validated DViO’s ability to build a brand presence rapidly, creatively, and incultural sync with the market. More importantly, it cemented BKFC’s positioning as a premier fight property in the Middle East, while showcasing the potential of AI as a game-changer in sports-entertainment marketing.

5M+

views (100% organic)

2M+

unique accounts reached

10K+

event attendees

new market penetration